Student only hotels which were really dream

Student, only hotels which were really dream... were the hotels of police. "I wanted to become a Commissioner, you are going to know why," says Krystel Blondeau. Life finally decided otherwise. Thirty-eight years, the former Director of marketing and trade of Louvre Hotels is on the front of the stage Hotel as patron of the National Federation of the Logis de France. A beautiful position when we know that with its 57,000 establishments in Europe including the overwhelming majority in France and its 60,000 rooms Federation weighs in nearly as much as... Louvre Hotels.

But the home of France, recognizable by their yellow stack on a green background, it is also, and above all, to Krystel Blondeau a beautiful brand hotels. And she knows, that in managed a good dozen during his career, that this is to merge some, to acquire, to reposition or reinvigorate others. It is with the climates of France sign, which then belonged to the Elitair group, made its first weapons at the end of the 1980s. In a development function, quite remote studies of marketing at the IUT de Sceaux.

This position, Krystel Blondeau believes have brought hundreds of franchisees in the network, all channels. Because, in the meantime, Elitair has married its hotel activities with those of Pargest. Under the name of hotels and company, the new set includes, alongside climates of France and nights of Hotel Balladins. From development to marketing, the young woman works in the second half of the 1990s to build relationships of trust with all franchisees, new or old.

It was then that the surprise, in June 1999, the purchase of hotels and major company, the pole of economic hotels in the Société du Louvre (Taittinger group). Frantz Taittinger, CEO of scope, offers him a new function in the new together: the Directorate of communication. Its roadmap Make major, which was previously here that the name of the company, a real brand umbrella. This mission accomplished, it widens his scope of responsibilities in marketing and attacks two large shipyards. The first is the creation, in 2000, Kyriad contraction of "string" and "myriad" , new result string of the merger of the climates of France and Clarine signs, in head-on competition in the segment of the two - star. The second site will be the rationalization of the portfolio of brands of scale, reduced from nine to four.

Promoted in 2003 Director of marketing and commercial group, Krystel Blondeau will undertake then the repositioning of the first class line input string as well as the restoration of Kyriad offers. Before drawing his bow end of 2004, then that had taken place the grouping in a single entity, Louvre Hotels, major and Concord, the second hotel pole of the Société du Louvre, bringing together institutions of prestige (the Crillon and the Lutétia in Paris, the Martinez in Cannes). A few months later, it was in the hands of the Starwood American Investment Fund. No doubt strong look interested Krystel Blondeau, become his own boss at the head of Kanel Council.