With 459 copies the first opus had totalled 2

Would "twilight" be a new "Harry Potter" The film adaptation of "Twilight - Chapter 2: temptation", the second part of the saga by Stephenie Meyer, arrives today in French cinemas, two days before the US release of the film of Chris Weitz. A surging since the love adventures of the young Bella and vampire Edward, competed by the werewolf Jacob, will be projected on not less than 751 screens. After the success of "Twilight - Chapter 1: fascination", the Distributor, the new Distribution, a subsidiary of the M6 group company, has decided to leave the game. With 459 copies, the first opus had totalled 2.8 million entries in the Hexagon, and the DVD best 700,000 have been marketed in the wake. In the end, "Fascination", the shooting had cost $ 37 million, reported 384 million, of which half (49.9) in the United States, according to Boxofficemojo site.

A nugget editorial

What made the best seventh entry in the room across the Atlantic last year..., far however the success of the film adaptations of "Harry Potter", which were all approached or exceeded the 300 million of revenues in the United States. Performance of "twilight 2" therefore will be held under a magnifying glass. As the output of the tome 3 large screen is already scheduled for June 30, 2010 in the United States.

Editor of the four titles of the mélo revisited fashionable vampire ("Fascination", "Temptation", "Hesitation", and "Revelation"), Hachette Livre should take advantage of the benefits of the trip to the movies of his editorial nugget... Approximately 85 million copies have already been sold in the world, including the essential in countries where Hachette holds rights (United States, Britain, Australia, France...). Across the Atlantic, the Publishing House of the group - Little Brown Book Group - has sold 28 million copies of Stephenie Meyer's best-selling in 2008, including 8 million in the month of December alone. In France, the editor has exceeded the 4 million copies since the release of the first volume in 2005. Sales started slowly before explode with the release of the fourth volume, and then output to film.

Good deal for Hachette

With the vampire, the operational result of Lagardère Publishing thus jumped 61 in the first half of 2009, to 112 million, in a book but sullen market everywhere in the world. Such performance will be probably difficult to replicate on the end of the year, because the accounts in the fourth quarter of 2008 the number world two publishing had already been heavily doped by "Twilight."

In any event, to Hachette, return on investment of this bet on Stephenie Meyer is more than insured. In 2006, Little Brown Book Group have purchased in the young author American, then unknown, the rights of the saga for only $ 1 million... Another great appointment editorial expected Arnaud Nourry, the CEO of Hachette Livre, in the next few days. November 27, "The Lost Symbol" (in French "The symbol" lost), the last novel by Dan Brown, released in France with an initial print run of 650,000 best. His editor JC Lattès, a subsidiary of the Hachette group, hopes to sell 1 million... as sales of the book the day of its release in the United States.